Privacy Policy

Precise Realty Group ("Company," "we," "us," or "our") is a licensed real estate brokerage located in Birmingham, Alabama, serving the Greater Birmingham and Greater Montgomery areas including Jefferson County, Shelby County, Chilton County, Autauga County, and Montgomery County. We are committed to protecting the privacy and personal data of our clients, website visitors, and prospective buyers and sellers.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, contact us, or engage with our real estate services. By using our website, you agree to the terms of this Privacy Policy.

a) Information You Provide Directly

• Full name, email address, phone number, and mailing address
• Property preferences, search criteria, and budget range
• Information submitted through contact forms, inquiry forms, or appointment scheduling
• Communications you send us via email, phone, text, or chat

b) Information Collected Automatically

• IP address, browser type, and operating system
• Pages visited, time spent on pages, and referring URLs
• Cookies and similar tracking technologies (see Section 6)
• Device identifiers and approximate location data

c) Information from Third Parties

• Data from real estate platforms, MLS systems, and IDX providers
• Information from social media platforms if you interact with us there
• Referral information from partner agents or businesses

• Respond to real estate inquiries and service requests
• Schedule property showings, consultations, and appointments
• Send property listings, market updates, and relevant communications
• Process transactions and facilitate real estate closings
• Comply with Alabama real estate license law (RECAD)
• Send marketing emails/SMS with your consent
• Analyze website traffic to enhance user experience

We do not sell your personal information. We may share it with:

• Real estate professionals involved in your transaction (title companies, lenders, inspectors, co-op agents)
• Technology service providers that help us operate our business
• Analytics providers (e.g., Google Analytics)
• Legal authorities when required by law or court order

Under the Alabama Personal Data Protection Act (effective May 1, 2027), Alabama residents have the right to:

• Access — Request a copy of your personal data
• Correction — Request correction of inaccurate data
• Deletion — Request deletion of your personal data
• Data Portability — Request your data in a portable format
• Opt-Out of Targeted Advertising — Opt out at any time
• Opt-Out of Sale — We do not sell data, but you may confirm this

To exercise your rights, contact us at info@preciserealtygroup.com or (205) 728-5978. We will respond within 45 days.

OPT-OUT LINK: To opt out of targeted advertising — click here to opt out

Our website uses cookies for essential functions, analytics, and marketing. You may control cookies through your browser settings or our cookie consent banner.

By opting in to SMS, you consent to receive property listings, appointment reminders, and real estate updates. Reply STOP to opt out at any time. Message & data rates may apply. We will never share your mobile number with third parties for their marketing.

We implement commercially reasonable safeguards to protect your personal information. However, no internet transmission is completely secure.

We retain personal information as long as necessary to fulfill the purposes outlined here, plus a minimum of 3 years for real estate transaction records as required by Alabama regulations.

Our website is not directed to children under 13. We do not knowingly collect information from children under 13.

Precise Realty Group is an Equal Housing Opportunity provider. We do not discriminate based on race, color, national origin, religion, sex, familial status, disability, or any other protected class under federal, state, or local fair housing laws.

We may update this policy periodically. Changes will be posted with a new "Last Updated" date.